Swatch, launched in 1982 by Nicolas G. Hayek, is a leading Swiss watch and jewellery maker and one of the world’s most fashionable brands. The first Swatch watch appeared on the Swiss market in 1983, surprising everyone with its provocative spirit, spirited design and enormous success.
Always at the forefront of popular fashion, Swatch continues to innovate and surprise with new designs. It retains the renowned Swiss watchmaker’s signature use of trend-setting design, fashionable colours and rugged, sporty materials. The brand has also established a strong presence in the world of sports with its ongoing support for action sports (snowboarding, freeskiing, surfing, FMX and ice cross downhill)
Source: Swatch online