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About Browns Shoes
Browns Shoes Online
Browns Shoes, a family-owned business established in Montreal in 1940, is synonymous with top international designer collections, luxurious leather goods, and exclusive street savvy fashion for ladies, men and children.
One of the secrets to the success of the chain is the retail philosophy of chairman Morton Brownstein, who explains, “I want every customer to say, ‘I need to go to Browns,’ not ‘I need to buy a pair of shoes.’ If we accomplish this, then we have succeeded in equating shoes with Browns in a customer’s mind, so that for her or him, the only place to purchase shoes is Browns.”
A third generation now leads the business, and the company has expanded with each successive generation’s strengths. The founder, Benjamin Brownstein, had the foresight in 1940 to open a family shoe store with products in a wide range of prices, on St. Catherine Street, the central shopping district of that era.
After a fire gutted the location in 1954, Morton Brownstein, who had taken over the business from his father, gave the company a new direction, focusing on exclusive designer and fashion footwear
In 1959, Morton Brownstein was the first North American retailer to travel to Italy and to bring Italian designer shoes to Canada. He worked directly with the legendary Salvatore Ferragamo at his original store on Via Tornabuoni in Florence, where Signor Ferragamo himself wrote the Browns’ order for shoes and handbags. Browns was the first Canadian retailer to carry Charles Jourdan, Bruno Magli, and Rossi Moda (which now produces collections for Marc Jacobs, Calvin Klein and Pucci.)
Source: Browns Shoes Online